About

The Inspiration for Simply Genius

©

The founder of Personal Computers of America, Robert Ginsberg, starting at 8 years old grew up working in the family automotive repair business in Reseda, California. With each year more responsibility was delegated to Robert and by age 11 he began performing the daily accounting and weekly payroll of the very busy and successful business. At age 18, Robert attended California Polytechnic University in San Luis Obispo and double majored in Electronic Engineering and Computer Science. The departure from the business during the school year created an issue, as Robert’s father didn’t want to rely on anyone else to do the accounting and paying Robert was much cheaper. This resulted in Robert making frequent weekend drives to and from college to catch up on the accounting responsibilities. As a busy full-time college student, the motivation to come up with a solution allowing Robert’s father to do the accounting and payroll tasks became high priority. The tool had to be so simple that a person with no previous computer experience and with little time and patience would actually use it. Thus, in 1986 the birth of Auto Genius, © which later evolved into Simply Genius, © the current Windows graphic software solution.